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Switzerland: what AI assistants quote when they recommend a local business
We read 648 answers from ChatGPT, Claude, Perplexity and Gemini about 48 local businesses in this country, between 16.07.2026 and 27.10.2026. Here is where their sources come from.
86%
of answers quote web sources
42%
of what they quote is a directory or review site
35%
of answers quote the business's own website
1%
of what they quote is press
Where the quotes come from
Directories and review sites make up 42% of everything the AIs quote here. Other businesses' own websites 36%. Guides and rankings 7%, the business's own site 6%, press 1%.
- Directories & reviews42%
- Players in the market36%
- Guides, rankings & blogs7%
- The business's own site6%
- Wikipedia & official sites5%
- Shops & marketplaces1%
- News & media1%
- Social & forums1%
Each AI reads the web differently
Perplexity quotes 16 sources per answer, 50% of them directories. Gemini quotes 6. ChatGPT quotes 4 and Claude 3.
| AI | Sources per answer | What it quotes most |
|---|---|---|
| Perplexity | 16.5 | Directories & reviews 50% |
| Gemini | 6.4 | Players in the market 64% |
| ChatGPT | 3.8 | Directories & reviews 48% |
| Claude | 2.9 | Players in the market 40% |
The sites they quote most
- 1 Google Maps listings 430 quotes
- 2 local.ch 337 quotes
- 3 search.ch 83 quotes
- 4 tripadvisor.fr 67 quotes
- 5 tripadvisor.com 65 quotes
- 6 cliniquehygienedentaire.ch 62 quotes
- 7 vd.ch 44 quotes
- 8 onedoc.ch 44 quotes
- 9 sortlist.ch 40 quotes
- 10 geekworkers.ch 38 quotes
See all 50 sites ›
- 11 world-schools.com 37 quotes
- 12 flashdesign.ch 34 quotes
- 13 ecoles-privees-lausanne.ch 32 quotes
- 14 smapse.com 32 quotes
- 15 firstpoint.ch 30 quotes
- 16 sortlist.com 30 quotes
- 17 nordangliaeducation.com 29 quotes
- 18 starofservice.ch 28 quotes
- 19 verbier.ch 27 quotes
- 20 suisseromande.com 25 quotes
- 21 loisirs.ch 25 quotes
- 22 pixelium.ch 25 quotes
- 23 lemania.ch 24 quotes
- 24 mypremiumeurope.com 24 quotes
- 25 edana.ch 24 quotes
- 26 the-escapers.com 24 quotes
- 27 pintecontheysanne.ch 23 quotes
- 28 ch.fitfit.fitness 22 quotes
- 29 findly.co 22 quotes
- 30 fresha.com 22 quotes
- 31 ascense.ch 21 quotes
- 32 serrurier-romand.ch 21 quotes
- 33 thefork.ch 20 quotes
- 34 valais.ch 20 quotes
- 35 unit62.ch 20 quotes
- 36 soleil-digital.ch 20 quotes
- 37 escapeworld.ch 20 quotes
- 38 vaudfamille.ch 19 quotes
- 39 deriazsa.ch 19 quotes
- 40 myswitzerland.com 18 quotes
- 41 imedia.ch 18 quotes
- 42 vivalys.ch 17 quotes
- 43 expat.com 16 quotes
- 44 crossfit.com 16 quotes
- 45 webie.ch 16 quotes
- 46 charpentiers.nosavis.ch 16 quotes
- 47 siontourisme.ch 15 quotes
- 48 thefork.com 14 quotes
- 49 villarski.ch 14 quotes
- 50 alpesvaudoises.ch 14 quotes
What to do with it
-
1
Complete every directory listing the AIs quote in your market: details, hours, photos, recent reviews. It is the biggest lever.
-
2
Get into the guides and "best of" lists of your city and trade.
-
3
Keep your own site clear and complete: it is quoted in 35% of answers, and that is where an AI checks what you do.
Method
Every answer comes from the AIs' official APIs with web search on, as they answer their own users, for the businesses tracked in kwerve and audits we ran. Each quoted site is sorted by type, by rules and a one-time AI label. A measurement of what the AIs answered, not a random sample of all businesses.
Numbers as of 27.10.2026: 648 answers, 4,249 quoted sites.